Where Is Publishing Tools On Facebook

Stumped about finding the Publishing Tools on Facebook? You’re not alone. Many users struggle with locating this important feature, which is housed both in the Facebook Classic Page and the Meta Business Suite.

This article aims to guide you through accessing and using these tools effectively, saving time and increasing efficiency of your content management activities. Ready for a smoother posting experience? Let’s dive in!

Key Takeaways

  • Facebook Publishing Tools are important for managing and tracking social media work on Facebook, allowing users to plan, track performance, and gather data about their posts.
  • To find Facebook Publishing Tools, users can access them from the Facebook Classic Page or Meta Business Suite on desktop or through the Meta Business Suite mobile app.
  • Users can use these tools to create drafts, schedule posts, publish and archive content, conduct A/B tests of posts’ performance, and improve organization and efficiency in managing their presence on Facebook.

What are Facebook Publishing Tools?

Facebook Publishing Tools are a big help. They offer a way to manage your social media work on Facebook. You can use them to plan when you want posts to go up, track how they do and get data about them.

This helps you make the best choices for what content to put out into the world.

You can also watch how people react to your posts with these tools. It’s easy to see who likes, shares or comments on your stuff. Plus, there is extra help with making ideas for future posts better.

So, using Facebook Publishing Tools makes running a Facebook page less hard and more fun!

Where to Find Facebook Publishing Tools

To find Facebook Publishing Tools, you can access them from the Facebook Classic Page, Meta Business Suite, or on the Facebook Mobile app.

Accessing from the Facebook Classic Page

Facebook Publishing Tools are easy to find on the Facebook Classic Page. Here’s how you can access them:

  1. Open your Facebook account.
  2. Go to your Facebook page.
  3. Look at the left menu section of your page.
  4. There, you will see Facebook Publishing Tools.
  • You must be a user of the classic Pages experience to see this option.
  • If you don’t use it, you may not have the new update for the new Facebook Page experience.
  • Always keep your page updated for more tools and features.

Accessing from Meta Business Suite

Getting into Facebook Publishing Tools through Meta Business Suite is simple. Here’s how to do it:

  1. Open the Meta Business Suite. This is a platform where you can find help and tools for selling on Facebook and Instagram.
  2. Look for ‘Publishing Tools’ in the menu on the left side of the screen.
  3. Click on ‘Publishing Tools’. This is where you create, publish, and share posts and ads.
  4. You can also get help with your ads here. If you have trouble with your ads or accounts, this is where to go.
  5. To work with Instant Article settings or tools, go to Creator Studio.
  6. The Meta Help section can give you more tips for making and sharing posts and content.

Using the browser address bar (no longer works)

To access Facebook Publishing Tools, you used to be able to type the URL in the browser address bar. However, this method no longer works. You will need to find an alternative way to access these tools.

Accessing on Facebook Mobile

To access Facebook Publishing Tools on your mobile device, follow these steps:

  1. Switch to the New Facebook Page.
  2. Click on “Publishing Tools” in the left column of the screen.
  3. If you are looking for Instant Articles settings, go to the Meta Business Help Center on Facebook Mobile.
  4. You can also access Facebook Publishing Tools through the Meta Business Suite on mobile devices.

Troubleshooting: Why Can’t I Share a Post on My Facebook Page?

If you’re having trouble sharing a post on your Facebook page, there could be several reasons why. One common issue is that there might be a technical problem or error causing the post to fail to publish.

Another possibility is that you haven’t accepted the necessary permissions, such as the “Publish as Pages you manage” permission.

To troubleshoot this issue, you can try a few things. First, you can attempt to share the post from a different device or browser to see if that resolves the problem. If not, you may need to report the bug to Facebook for further assistance.

Remember, it’s important to ensure that all settings and permissions are properly configured so that you can successfully share your posts on your Facebook page without any issues.

How to Use Facebook Publishing Tools

To use Facebook Publishing Tools, familiarize yourself with the layout, follow best practices for posting, create drafts, schedule posts, publish and archive posts and stories, and conduct A/B tests of Facebook posts.

Overview of the layout

The layout of Facebook Publishing Tools is designed to help you manage and schedule your posts effectively. When you access the Publishing Tools on Facebook, you will see a clear and organized interface.

You’ll find different sections for managing drafts, scheduled posts, published content, and stories. Additionally, there are tabs for A/B testing your posts and accessing analytics to track performance.

With this layout, you can easily navigate through the various tools and features to create, publish, and analyze your content efficiently.

Best practices for posting

To make the most out of Facebook Publishing Tools, it’s important to follow these best practices when posting:

  1. Understand your audience: Take the time to learn about your target audience and their preferences. This will help you create content that resonates with them.
  2. Use compelling visuals: Images and videos catch attention and increase engagement. Include eye-catching visuals in your posts to grab the interest of your audience.
  3. Write concise and clear captions: Keep your captions short and easy to understand. Use language that is clear and straightforward to convey your message effectively.
  4. Include relevant hashtags: Hashtags can help expand the reach of your posts and make them discoverable by a wider audience. Research popular hashtags in your niche and include them strategically in your posts.
  5. Post at optimal times: Experiment with posting at different times to determine when your audience is most active on Facebook. Use insights from social media analytics tools to identify peak engagement periods.
  6. Engage with your audience: Respond promptly to comments, messages, and mentions on Facebook. Show that you value their opinions and are actively listening to their feedback.
  7. Experiment with different content formats: Don’t be afraid to try out different types of content such as polls, quizzes, or live videos. Variety keeps your audience engaged and interested in what you have to share.

Creating drafts

Users can create drafts of Facebook Page posts using the Publishing Tools section.

  • Drafts allow users to save their work and make changes before publishing a post.
  • To create a draft, users can click on “Create Draft” in the Publishing Tools section.
  • Users can then edit the draft by clicking on it and making changes.
  • Drafts can be saved and accessed later for publishing or further editing.
  • This feature is useful for planning and organizing content before it goes live on the Facebook Page.

Scheduling posts

Scheduling posts on Facebook is easy with the help of publishing tools. Here are some important facts to know about scheduling posts:

  • You can use publishing tools like Hootsuite to schedule social media posts across multiple platforms, including Facebook.
  • These tools offer advanced features like bulk scheduling, making it convenient to manage and plan your content.
  • The Meta Business Suite mobile app allows you to schedule and publish posts directly on your Facebook Page.
  • With Meta Business Suite, you can create and schedule posts not only on Facebook but also on Instagram.
  • This suite offers scheduling and publishing features for both Facebook and Instagram platforms.
  • Whether you want to schedule posts for Facebook or Instagram, the Meta Business Suite mobile app has got you covered.

Publishing and archiving posts and stories

The Facebook Publishing Tools allow users to easily publish and archive their posts and stories. Here’s how you can use this feature effectively:

  • Create drafts: Start by composing your post or story and save it as a draft. This allows you to work on it later without losing your progress.
  • Schedule posts: Set a specific date and time for your post to be published. This is useful if you want to plan ahead or reach your audience at optimal times.
  • Publish posts and stories: When you’re ready, click the “Publish” button to make your post or story go live. It will be shared with your audience according to the privacy settings you’ve chosen.
  • Archive posts and stories: If you want to remove a post or story from your feed, but still keep it for future reference, you can archive it. Archived content can be accessed later if needed.

Creating A/B tests of Facebook posts

To improve your Facebook posts, you can create A/B tests. Here’s how:

  • Use Meta Business Suite or the Experiments tool to create the A/B tests.
  • Test up to four versions of your Facebook post to see which performs better.
  • Compare different versions of ads to find out what works best for future campaigns.
  • A/B testing helps you create effective ads for specific situations on social media platforms like Facebook.
  • You can also use A/B testing for organic posts, testing changes in variables such as ad creative.
  • To conduct successful A/B tests on Facebook, create multiple variants of ads and analyze the results.
  • By analyzing the data from your A/B tests, you can make informed decisions for future campaigns.

Benefits of Using Facebook Publishing Tools

Using Facebook Publishing Tools provides increased efficiency in managing posts, improved organization and scheduling, and streamlined content creation. Discover how these tools can help you optimize your Facebook presence.

Increased efficiency in managing posts

Using Facebook Publishing Tools can significantly increase efficiency in managing posts. With features like scheduling, businesses can plan and create content in advance, ensuring a consistent posting schedule without the need for manual intervention every time.

Additionally, tools such as drafts and archiving help keep content organized and easily accessible when needed. Leveraging these tools not only saves time but also allows businesses to focus on other important aspects of their social media strategy, ultimately contributing to improved productivity and effectiveness in online marketing efforts.

Improved organization and scheduling

Facebook publishing tools offer businesses improved organization and scheduling options. With these tools, users can effectively plan and manage their content calendars by scheduling and publishing posts in advance.

This streamlined process allows for efficient content planning, ensuring that posts are published at the right time to reach the target audience. Businesses can also benefit from advanced organization tools, such as a centralized post creation and editing feature, which makes it easier to write, edit, and schedule posts from one central location.

This not only saves time but also helps businesses maintain a consistent posting schedule. By utilizing Facebook publishing tools for improved organization and scheduling, businesses can enhance their brand visibility and expand their online reach while efficiently managing their content creation process.

Streamlined content creation

Facebook Publishing Tools streamline the process of creating content for your page or business. These tools provide a user-friendly interface where you can easily create, schedule, and publish posts.

With features like playlist creation and bulk publishing, you can efficiently manage your content distribution across multiple platforms. By using these tools, you can optimize your posts for maximum audience engagement and save time in the content creation process.

Additionally, these tools offer insights and analytics to help you analyze the performance of your posts and make data-driven decisions to improve your content strategy.


In conclusion, the Facebook Publishing Tools can be accessed from both the Facebook Classic Page and the Meta Business Suite. Whether you’re using a desktop or mobile device, these tools provide a convenient way to manage your posts and stories on Facebook.

By utilizing these tools, you can increase efficiency in managing your content, improve organization and scheduling, and streamline your content creation process. So go ahead and make use of these valuable resources to enhance your presence on Facebook!