Top 14 Best Social Media Management Tools in 2021

What are Social Media Management Apps?

Small companies will benefit significantly from social media. It will help you attract new clients, push traffic to your website, and stay in contact with old ones. Managing all of the various social networks’ consumer applications, on the other hand, is time-consuming and slow at best and near-impossible at worst. You’ll need the right resources if you want to run your social media correctly. 

Businesses, for example, frequently consider social media to be necessary. Still, they don’t know that social media users aren’t in a transactive mindset, so direct sales don’t work because they’re time-limited. Social media, on the other hand, can be beneficial as contact channels for brand growth.

Making the most of your chosen social media sites as part of your overall online marketing plan would be a vital part of your content marketing. The best social media management tools are listed in this article. It will make your social media sharing, marketing, and media management more effortlessly.

So, you can concentrate on generating great content. Social media management tools allow you to automate, evaluate, better monitor, and dive deeper into your social media accounts.

Once you’ve chosen a social media management software, you can automate it to make it even more effective and successful.

What Makes A Great Social Media Management Tool?

Engaging with fans on social media is one of the most important things you can do to deliver your clients’ support, retain new customers, and improve all of your relationships. Unfortunately, most brands aren’t keeping up with commitment, and 7 out of every eight social media messages sent to brands go unanswered within 72 hours.

  • Inbox Message Completion

You can delete the main message from your inbox until you’ve finished responding to it. This simplifies the engagement process and guarantees that you don’t respond to messages twice, or worse, don’t respond to them at all. You’ll also be able to say when you’ve done with your messages and commit your attention to something social.

  • Keyword Monitoring

For savvy advertisers, social media listening is a vital aspect. You can use social media analytics to find all of the discussions about your company, whether or not you’re listed explicitly.

When you see your company listed, you can go to those conversations and start a discussion with the people who are already talking about it, whether positively or negatively.

Stakeholders at your company will ask you to explain the use of social media regularly, so you’ll need a tool with comprehensive monitoring capabilities to back up your arguments. Social media reports are helpful not only for demonstrating the importance of social media but also for optimizing the overall results.

  • Individual Network Reports

Your brand should embrace not all social media networks.At a certain point in time, you have to know when to give up on a network that is not producing results to allocate time to a more productive site.

Utilizing the report that gives you data on how you perform across your entire social ecosystem will help you take a decision on when to invest and when to pull the plug on social sites.

  • Engagement Reports

While features like a Smart Inbox on social media will help you respond to customers more effectively, it’s also essential to use social reporting to see how well you’re keeping up.

Choose a tool that shows you how much and how easily you respond to critical inbound social media messages. Compare the findings to those of those in your profession to see how you measure up.

  • Custom Branding

Most of the job is handled by the social media management team at the end of the day. Even if social media management tools produce the reports for you, the data is all based on your day-to-day activities, and you can take responsibility for it. Choose social media management apps that allow you to customize your social reports with your logo to ensure you get the credit you deserve.

Extensive social media management teams need a way to communicate without getting on each other’s toes or duplicating efforts. As more businesses adopt social media through their enterprise – customer support, sales, and human resources – the need for collaboration of social media management tools has never been greater. If you plan to collaborate with a group in the future, make sure the device you select includes the following features.

  • Collision Detection Tools

This article discusses reacting to and missing social media messages a few times to stop at all costs. That’s because it’s so important. Your social media followers’ relationships are fickle and brief, so each interaction should be treated cautiously. Collision detection software lets you know whether someone responds to a message or has already replied to one.

  • Account Permission Tools

Not everybody in the social media management business has the same degree of influence over the account. Senior management is required to publish the messages and run rigorous reports, while interns can only draft notes and track keywords at your business. Use social media management tools that allow you to grant special permissions to specific users so that everyone remains focused on their primary tasks and no one has access to features they shouldn’t.

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Customer Relationship Management (CRM) is a series of tools that lets you keep track of previous contacts with customers and leads. Social media management tools allow you to use personal information about your followers on social media to customize messages for more meaningful interaction.

  • Customer Notes Tools

Not all of the data you need to customize your social media conversation will be in the message background.

It’s unlikely that a team member will tweet that individual “*********** That person, on the other hand, might allocate that person to the sales team with the note “this person is ready to close a deal.” 

  • Mobile Application

Look for social media apps with almost all of the same functionality as the desktop edition. At the very least, you’ll need a smartphone app that streams all of your inbound messages and allows you to reply quickly when on the go, so you don’t miss any meaningful opportunities.

  • Push Notification

Push notifications for your mobile social media app are a fantastic thing to have because they notify you if anyone mentions your brand on social media. You’ll be able to respond to these messages instantly without having to keep your eyes glued to the app all day.

The Best Social Media Management Tools

1. Eclincher

The eclincher platform is designed for businesses looking for an easy but efficient way to manage their brand’s online reach, credibility, and growth.

Eclincher

Suggestions for content and free media properties live inbox for engagement through all platforms, and message forms, post-editing, scheduler & visual calendar, post-boost, tracking with live streams, smart queues & auto-posting, analytics & reports, team collaboration & workflows, mobile app are some of the most common features. And there’s always someone there to help you, 24 hours a day, seven days a week.

FEATURES

  • Publishing & Scheduling Posts
  • Visual Calendar & Scheduler
  • Auto Post with Smart Queues
  • Auto Post with RSS Feed
  • Social Media Campaigns
  • Image Libraries & Editing
  • Social Inbox & Engagement

PRICING

  • Basic-$59 per month
  • Premier-$119 per month
  • Agency-$219 per month

2. Falcon.io

Falcon.io helps marketing departments at headquarters, local marketing organizations or dealerships, and supporting companies to collaborate to maintain consistent brand identity across all social media channels. 

Falcon.io

This social media management platform provides full social marketing features while remaining easy to use and offering an engaging, visual user interface (UX).

FEATURES

  • Single dashboard
  • Simple publishing
  • Support and services
  • Private messaging support
  • Community management
  • Intuitive interface
  • Facebook & Instagram advertising
  • Campaign management

PRICING

  • $108 per month

3. Sprout Social

Our all-in-one social media management software, Sprout Social, allows customers to get something out of their social media strategy. At scale, boost audience interaction, streamline publishing workflows, interact in real-time, and transform social media accounts data into actionable insights.

Sprout Social

Ticketmaster, Chipotle, Grubhub, Subaru, Zendesk, and other leading brands and agencies use Sprout Social media management, communications, customer service, analytics, and data intelligence solutions. Sprout social user-friendly app is designed with our customers’ needs in mind, making social publishing, engagement, feedback, analytics, and listening a breeze.

FEATURES

  • Social Reporting
  • Social Analytics
  • Social Sharing
  • Social Campaigns
  • Social Engagement
  • Follower Analysis
  • Content Engagement Analysis
  • Report Customizability
  • Report Exporting

PRICING

  • Standard -$99 month per user
  • Professional -$149 month per user
  • Advanced -$249 month per user

4. Agorapulse

With Agorapulse’s inbox, posting, blogging, monitoring, and team collaboration tools, you can stay organized, save time, and easily manage your social media. 

Agorapulse

Agorapulse currently supports multiple social media Facebook, Twitter, Instagram, Linked In, and YouTube.

Here are six of Agorapulse’s best features, according to customers:

  • Handle all of your incoming social media messages, feedback, and reviews in one place with the unified social inbox.
  • You can prepare, collaborate, and schedule content for all of your social networks with intuitive publishing.
  • Actionable analytics delivered in beautiful PDF and CSV files that display working and what isn’t.
  • Trends and observations about your brand — and your rivals — can be discovered by social listening.
  • To make agency work more productive and profitable, implement the Agency Love program and exchange external calendars.
  • With the best customer service in the industry, you’ll still get timely, polite assistance.

FEATURES

  • Influencer Identification
  • Social Reporting
  • Social Listening
  • Social Analytics
  • Social Sharing
  • Social Campaigns
  • Social Engagement
  • Content Engagement Analysis
  • Report Customizability
  • Performance and Reliability

PRICING

  • Pro-$99 per month
  • Premium-$199 per month

5. Social Pilot

With automated post scheduling, you can handle all of your primary social media accounts on one platform and maximize your social media performance. Small businesses and digital agencies can use SocialPilot to plan and advertise on social media platforms. 

Social Pilot

Multiple social media sites such as Facebook, Twitter, Instagram, LinkedIn, Google My Company, Pinterest, TikTok, Tumblr, and VK are just a few of the social media sites where you can schedule updates.

FEATURES

  • Automated Publishing
  • Content Management
  • Conversion Tracking
  • Multi-Account Management
  • Post Scheduling
  • Reporting/Analytics

PRICING

  • Individual: $10/month
  • Professional: $30 /month
  • Small Team: $50/month
  • Agency: $100/month

Best Social Media Management Tool for Straightforward Social Media Scheduling

Buffer

Buffer is one of the most  popular social media scheduling tools that has been around for a long time. Facebook, Twitter, LinkedIn, and Instagram are all supported, and Pro users can also schedule Pinterest updates. Users with a free account can link up to three social accounts, including Facebook Pages and Groups.

Buffer

Buffer has browser plugins for Chrome, Firefox, Opera, and Safari that can be used to schedule web content. To schedule your update, click the Buffer icon in your toolbar, write your post, and then click Add to Queue. Mobile applications for iOS and Android are also available, enabling you to plan on the go.

We checked the iOS app and discovered that using the Buffer Extension, which allows you to “share” content directly to Buffer from practically any other app, it was simple to add updates. The app gives you access to your queue, sent posts, and posting schedules, and writing an update is as easy as tapping the big plus button at the bottom of the screen.

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Buffer Publish provides only a few insights into post-production efficiency. You can see the number of views, clicks on any links you included, comments, shares, and overall reach of your message.

FEATURES

  • RSS feeds connectivity
  • Informative social analytics
  • Multiple posts and tweets
  • Social profile sharing
  • Profile management
  • Multi-media format sharing
  • Agency/business planning
  • Analytics and insights
  • Stats comparison
  •  iOS and Android support
  • Team collaboration
  • 2-step account login
  • Customized scheduling
  • Standard buffering

PRICING

  • Individual -Free
  • Awesome -$10/month
  • Small -$99/month
  • Medium-$199/month
  • Large-$399/month

Best Social Media Management Tool for All-In-One Scheduling, Monitoring, and Analytics

Hootsuite

Social media apps such as Facebook, Twitter, YouTube, Instagram, and Pinterest are only a few of the social media sites sponsored by the software. The Hootsuite app directory, a user-maintained database of plugins, provides more network connections. Hootsuite has a complete scheduler that allows you to queue posts at specific times. 

Hootsuite

You can make your schedule or use the Auto Schedule feature to automatically schedule your updates at the best times for interaction. You can fill your queue for days, weeks, months, or the entire length of a social campaign by uploading a CSV file with pre-prepared updates. When your line is complete, you can use the Planner to see your outgoing posts and reorder your update schedule with a quick drag and drop.

With personalized social sources, Hootsuite can also assist you in monitoring the social network. These personalized feeds keep track of mentions, new followers, search words, hashtags, interaction, and more on the social web. You may create streams with unique keywords, post styles, locations, and languages included or excluded.

FEATURES

  • Social Measurement
  • Social Reporting
  • Social Listening
  • Social Analytics
  • Social Sharing
  • Social Campaigns
  • Social Engagement
  • Reporting
  • Business Intelligence
  • Customizable Dashboards
  • Analytics Filters

PRICING

  • Professional- $49*/ month
  • Team- $129*/month
  • Business- $599**/month

Best Social Media Management Tool for Team-based Social Media Management

Zoho Social

For Instagram, Linked In,Google My Company, Facebook and Twitter Zoho Social is a complete social media tool. It has all of the scheduling resources you’ll need; you can have Zoho Social queue notifications for you, or you can manually line them up and have them upload on all of your social networks at once.

Social Media Management Tool - Zoho Social

The team features are where Zoho Social shines. Unlike other apps at this price point, Zoho Social’s $15/month Standard package includes two team members, with additional team members costing $10/month each. This means you can delegate control of your social media to your staff without disclosing your strong password.

Zoho Social stands out from the crowd of social media providers in its price range when it comes to social surveillance. You will see a Live Stream of how people are communicating with you online on your home page. You’ll see it right away if anyone tweets at you, comments on an article, or sends you a direct message. 

You can use the Monitor tab to create a personalized dashboard to track the most important interactions to you—or even your competitors. For example, you might build a column that scans Twitter for negative reviews of rival products so that you can contact some dissatisfied customers.

FEATURES

  • Social Measurement
  • Social Reporting
  • Social Listening
  • Reporting
  • Business Intelligence
  • Customizable Dashboards
  • Analytics Filters

PRICING

  • Standard-$15/month
  • Professional- $35/month
  • Agency- $200/month billed annually

Best Social Media Management Tool for Automating Your Posts

MeetEdgar

MeetEdgar is like getting your social media pages on autopilot. It is compatible with Facebook, Twitter, LinkedIn, and Instagram and does a lot of the heavy lifting for you. This is a scheduling tool, not an analytics tool. It has all of the typical post scheduling features you’d expect from a package like this, including the ability to bulk import a series of cross-network updates.

Social Media Management Tool - MeetEdgar

Its automation is what sets it apart. From links, the app will extract quote-worthy text and then write notifications to go with it. Go to the top-right corner of your dashboard, click Add New Content, choose an account and paste your link into the text box. MeetEdgar will create four potential updates based on the contents of your connection when you press Auto-Generate Variations.

MeetEdgar doesn’t have many analytics tools, but it does use A/B testing to identify best practices, and you can track clicks with the built-in ed.gr connection shortener. You can schedule content through the site, a Chrome extension, or a Safari and Firefox bookmarklet.

FEATURES

  • Social media scheduler.
  • Automated social sharing.
  • Automatic post re-sharing.
  • Auto-refill queue.
  • Unlimited content library.
  • Category-based scheduling.
  • URL shortener and in-app tracker.
  • Browser extension.

PRICING

  • Starter-$49/per month

Best Social Media Management Tool for Coming Up With Post Ideas

Loomly

Loomly is the app for you if your organization needs to be reminded of events like International Mac and Cheese Day or when the US Open is on so you can run promotional tie-ins. It recommends hashtags, patterns, and events so you’ll never run out of things to talk about on social media.

Social Media Management Tool - Loomly

Loomly provides you with a range of post ideas on your dashboard and when you create a new post. They can be linked to your business, topics happening on Twitter, current events that Loomly’s team believes are newsworthy, or just random thoughts.

Loomly is a complete scheduling tool for Facebook, Instagram, Twitter, Pinterest, Linked In, Google My Company, and more, in addition to generating post ideas. It has analytics built-in and collaboration, and team functionality, so you can let everyone contribute post ideas while retaining final approval. You will, of course, reply directly from the app to tags, messages, and comments.

Loomly is a perfect fit if you’re looking for continuous inspiration for your all-in-one social media app. It also integrates with Zapier, allowing you to do things like create draught posts when you add new items to your Shopify store or automatically create post ideas from Google Calendar events.

FEATURES

  • Social Analytics
  • Social Sharing
  • Social Campaigns
  • Social Engagement
  • Social Ads
  • Brand Safety
  • Shared Inbox
  • Approval Workflows
  • Users and Permissions
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PRICING

  • You need to visit the website for the quote

Best Social Media Management Tool for Lead Generation

Sendible

Sendible is the leading social media management tool for agencies looking to monitor their clients’ social media better. Sendible is the best way to implement a winning social media plan for multiple brands at scale by bringing all social networks together in a centralized hub. You can be confident that the team can save hours using this social media management tool, which is positioned as a productivity tool for agencies.

Social Media Management Tool - Sendible

You can schedule updates for any of the social networks, websites, and mailing lists linked to your account. Smart Queues make it simple to increase interaction by automatically changing publishing times and allowing you to set your best-performing evergreen content to be recycled in the future.

These scheduling programs are among the best in the industry. A shared calendar shows all of your pending updates across all of your linked networks, with the option of linking RSS feeds to curate and schedule future content automatically. You can use Flickr and Google Image search when writing your updates to find appropriate images or use Sendible’s Canva integration to create your pictures.

FEATURES

  • Social Analytics
  • Social Sharing
  • Social Campaigns
  • Social Engagement
  • Reporting
  • Business Intelligence
  • Customizable Dashboards
  • Analytics Filters
  • Social Reporting
  • Social Listening

PRICING

  • Starter – $29
  • Traction – $99/ month
  • Growth – $199/ month
  • Custom – $299/ month

Best Social Media Management Tool for Managing Instagram Business Accounts

Iconosquare

Iconosquare is one of the social media management platform that provide such robust Instagram account management. Iconosquare is a social media monitoring, publishing, and analysis tool aimed almost exclusively at Instagram company accounts and Facebook Pages. The service employs a sleek, sensitive dashboard that appears to have been created with the Instagram generation in mind. White backgrounds, typography, and sparing use of colors make navigation easy using the pop-out menu to the screen’s left.

Social Media Management Tool - IconoSquare

The Analytical section of Iconosquare’s dashboard is brimming with ready-to-use graphs that show the most relevant statistics and trends for your social accounts. In the top-right corner, you can easily adjust the date range for the displayed results. These graphs can be viewed on many different sites, including Interaction, Scope, and Culture. By hovering over the download button and making a list, you can download any of these in CSV or PNG format.

FEATURES

  • Competitor Analysis
  • Follower Analysis
  • Content Engagement Analysis
  • Influencer Identification
  • Attribution
  • Report Customizability
  • Report Exporting

PRICING

  • Pro- $49per month/billed annually
  • Advanced- $79per month/billed annually
  • Enterprise- $139per month/billed annually

Best Social Media Management Tool for Managing Pinterest Accounts

Tailwind

Tailwind is an outstanding marketing platform. Since visual content is so relevant in digital marketing, this tool is commonly used by digital marketing agencies, entrepreneurs, and businesspeople. Exclusively for Instagram and Pinterest, you can quickly and easily create, replicate, and schedule multiple pins or posts. 

Social Media Management Tool - Tailwind

Tailwind provides scheduling information as well as marketing suggestions. It also allows you to share high-performing content and comprehensive analytics coverage with all of the best social network marketing tools. This is one of the most effective social media management software on the market at the moment.

FEATURES

  • Several other social media marketing tools fail to post directly to Instagram because of API constraints, but Tailwind is a confirmed collaborator.
  • Another great thing they provide is creating photos inside the app, which means you won’t be limited by Instagram or Pinterest’s size restrictions.
  • Tailwind has a plugin extension that allows this form of post design, so you can quickly build new pins on any website with selected material.
  • You can save time by creating a custom visual content stream of different websites instead of trawling the internet.

PRICING

  • Plus-$9.99per month

Best Social Media Management Tool for Cheap (or free) Visual Marketing

Later

Later is an Instagram, Facebook, Twitter, and Pinterest scheduling app with one caveat: it’s only for uploading photos and other visual material. Later differs from many other social media scheduling applications in that it offers a free forever schedule that is sufficient for many small businesses.

Social Media Management Tools - Later

While Later isn’t the fastest app, its posting calendar is attractive and easy to use. Add some images to your Media Library and drag and drop them to the moment you want to publish them. If you’re doing a lot of blogging,

It’s difficult to disagree with what Later has to say if you’re only interested in visual marketing, primarily on Instagram. It’s not as feature-rich as some of its rivals, but it gets the job done—and even the paid plans are reasonably priced.

FEATURES

  • Scheduling
  • Automation
  • Networks
  • Community Engagement
  • Social Analytics
  • Social Sharing
  • Social Engagement

PRICING

  • Starter-$15/month60 posts per social platform (2) – 1+ users
  • Growth-$25/month150 Posts per social platform (3) – 3 users
  • Advanced-$40/month Unlimited Posts per social platform (5) – 6 users

Frequently Asked Questions

What makes good social media management apps?

There are a few main features that all social media management tools should have.
Monitoring and listening on social media
Analytics and reporting
Integration of social media channels
Alerts
Social Post Scheduling.

Why do you need social media management apps?

Here are a few reasons why you should need a social media management app
Manage Multiple Social Accounts
Ensures You Never Miss Something Important
Organize Conversations
Schedule Posts Ahead of Time
Monitor Keywords For Leads and Valuable Information

What do the best apps for social media marketing do?

Here are few things that Social media marketing apps pose:
Increased Brand Awareness
More Inbound Traffic
Improved Search Engine Rankings
Higher Conversion Rates
Better Customer Satisfaction
Improved Brand Loyalty
More Brand Authority

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