How Much Does It Cost To Sell On Facebook Marketplace

Are you considering selling items on Facebook Marketplace but unsure about its cost structure? You’d be surprised to know that Facebook does not charge individuals for using this platform.

This blog post is designed to provide detailed insights into how much it costs to sell on Facebook Marketplace, from insertion fees to shipping and transaction costs. Stick around; we’ll uncover the hidden expenses and offer valuable tips for maximizing your profits while minimizing expenditures!

Key Takeaways

  • Facebook does not charge individuals for using the Facebook Marketplace, making it a cost-effective platform to sell items.
  • Sellers on Facebook Marketplace do not have to pay subscription fees, allowing for listing as many items as desired without monthly charges.
  • Fees involved in selling on Facebook Marketplace include insertion fees, shipping fees, selling fees, chargeback fees, and meta ad fees. These costs are relatively low compared to other online sales platforms like eBay or Amazon.
  • To maximize profits and reduce costs on Facebook Marketplace, sellers can optimize their listings for better visibility and effectively manage shipping expenses.

Understanding Facebook Marketplace Fees

Facebook Marketplace fees include insertion fees, subscription fees, shipping fees, selling fees, chargeback fees, and meta ad fees.

Insertion fees

You pay an insertion fee to list your item on Facebook Marketplace. This cost is either 5% of the sale price or $0.40 flat fee per shipment, whichever is greater. After you sell and ship your item, Facebook takes off this selling fee from what you get paid.

Sellers who use Shopify for their shops also have to pay a payment processing charge. The fees here are less than other online sales platforms like eBay or Amazon where platform commissions can be high.

It’s important to know that there is no known way to get around paying these insertion charges on Facebook Marketplace.

Subscription fees

Sellers on Facebook Marketplace do not have to pay subscription fees. This online marketplace is free to use for everyone. You can list as many items as you want without worrying about monthly charges.

The pricing structure for Facebook Marketplace keeps costs low for sellers.

The lack of subscription fees makes it a great place to start your business. It’s fantastic for people who are just starting or those who don’t sell often. So, put your things up for sale now and see how easy it is!

Shipping fees

Shipping fees are key to selling on Facebook Marketplace. The site takes a fee of 5% or $0.40 for each item you ship. This means if your buyer pays more than $8, the cost will be 5%.

If they pay less, expect a flat rate to apply. That’s the same even if you sell a car! Don’t look for a tool to figure out these costs – it doesn’t exist yet. There’s also no word on how local pickups impact these charges.

Selling fees

Selling on Facebook Marketplace comes with fees that you need to consider. When you make a sale, Facebook charges a selling fee of either 5% of the item’s price or a flat fee of $0.40 per shipment.

This fee applies to items priced above $8 and is the same for individuals and businesses. If you have onboarded to Shops via Commerce Manager, Shopify will also charge you a payment processing fee.

It’s important to note that Facebook automatically deducts the selling fees from your payout when a sale is made on Facebook Marketplace. So make sure you factor in these costs when pricing your items for sale.

Chargeback fees

Sellers on Facebook Marketplace should be aware of chargeback fees. If a customer files a payment dispute or refund request, it can lead to a chargeback claim. When this happens, Facebook may deduct the transaction amount from the seller’s earnings and add a $20 chargeback fee.

It is important for sellers to factor in this fee when calculating their pricing and profits on Facebook Marketplace. However, sellers have an opportunity to waive the $20 chargeback fee if they successfully represent the claim.

Overall, understanding chargeback fees is crucial for sellers to manage their finances effectively on the platform.

Meta ad fees

Meta ad fees refer to the charges imposed for advertising and promoting your products on Facebook Marketplace. It’s important to understand that these fees are separate from other selling costs.

However, starting July 1, 2023, Meta will remove the selling fee for Shopify merchants using Meta. Instead, they will be charged a standard processing fee for selling on Facebook Shops and Facebook Marketplace.

This change aims to provide more transparency and simplicity when it comes to fees associated with online selling on these platforms. So if you’re using Meta as a Shopify merchant, you won’t have to worry about paying additional fees for your sales on Facebook Marketplace.

Tips for Selling on Facebook Marketplace

Optimize your chances of selling on Facebook Marketplace by effectively listing items, setting competitive prices, and creating appealing product descriptions and images.


How to list items effectively

Listing items effectively on Facebook Marketplace is essential for attracting potential buyers and increasing your chances of making a sale. Here are some tips to help you create compelling listings:

  1. Take high-quality photos: Use good lighting and focus on capturing clear images that highlight the item’s features. Show different angles to give buyers a complete view.
  2. Write detailed descriptions: Provide accurate information about the item’s condition, size, color, and any other relevant details. Be honest and transparent to manage buyer expectations.
  3. Use keywords strategically: Incorporate relevant keywords from your niche or category in the title and description. This helps improve visibility when buyers search for specific items.
  4. Set competitive prices: Research similar listings on Facebook Marketplace and other platforms to determine a fair price for your item. Consider factors like condition, brand, age, and market demand.
  5. Utilize categories and tags: Select appropriate categories for your listing to ensure it appears in relevant search results. Add relevant tags to further optimize visibility.
  6. Include accurate measurements: For apparel, furniture, or any item where size matters, provide accurate measurements to help buyers make informed decisions.
  7. Promptly respond to inquiries: Be responsive to messages or inquiries from potential buyers. Answer questions promptly and provide additional information if needed.

Setting competitive prices

To set competitive prices on Facebook Marketplace, it’s important to check and compare prices with other sellers. Take a look at what similar products are selling for and use that as a benchmark.

Consider factors like the condition of your item, its popularity, and the current demand in the market. Remember to also factor in any fees or costs associated with selling on Facebook Marketplace.

By conducting research and understanding your target market, you can find the right balance between profit margins and attracting buyers.

Creating appealing product descriptions and images

  • Compelling product descriptions that engage potential customers
  • Eyecatching images that accurately depict the products
  • Utilizing engaging product details to attract buyers
  • Creating descriptive product listings that provide all necessary information
  • Including high – quality product photos to showcase the items effectively
  • Crafting enticing product information to capture buyers’ attention
  • Using captivating visuals to make products stand out in the marketplace
  • Ensuring accurate representation of products through photos and descriptions
  • Writing engrossing product narratives that highlight the benefits and features

Utilizing Facebook groups and communities

Many sellers choose to utilize Facebook groups and communities as an alternative to selling on the Facebook Marketplace. These groups provide a platform where sellers can connect with potential buyers who have specific interests or preferences.

Selling through these groups may have different rules and fees compared to the Marketplace, so it’s important for sellers to be aware of the regulations and guidelines set by both platforms.

By tapping into online sales groups and communities, sellers can reach a targeted audience and potentially avoid some of the fees associated with using the Marketplace.

How to Negotiate on Facebook Marketplace

Negotiating on Facebook Marketplace is a common practice that can help you get a better deal. When negotiating, it’s important to be polite and respectful. Start by messaging the seller and expressing your interest in the item.

Then, politely ask if they are willing to negotiate the price. Many sellers on Facebook Marketplace are open to negotiation and may be willing to lower their prices.

When negotiating, it’s helpful to have an idea of how much you’re willing to pay for the item. You can start by offering a lower price than what was listed and see how the seller responds.

If they counteroffer with a higher price, you can decide whether it’s worth meeting their offer or suggesting another lower price.

Remember that negotiation is about finding a mutually beneficial agreement, so be flexible and open to compromise. If both parties are willing to work together, you may be able to settle on a price that works for both of you.

However, if negotiations don’t go well or if the seller isn’t willing to budge on the price, it’s okay to walk away from the conversation and explore other options.

By being patient and respectful during negotiations, you increase your chances of getting a good deal on Facebook Marketplace items.

Maximizing Profits and Reducing Costs

To maximize profits and reduce costs on Facebook Marketplace, sellers can effectively manage shipping expenses and optimize their listings for better visibility.

Managing shipping expenses

To maximize profits and reduce costs when selling on Facebook Marketplace, it is important to effectively manage shipping expenses. One cost-saving measure is to determine who pays for the shipping – whether it’s the seller or the buyer.

Additionally, sellers can explore cost-effective shipping strategies such as using flat-rate boxes or comparing rates from different carriers to find the most affordable option. By minimizing shipping expenses, sellers can increase their profitability and make the most out of their sales on Facebook Marketplace.

Optimizing listings for better visibility

To maximize your profits on Facebook Marketplace, it’s important to optimize your listings for better visibility. Here are some key strategies to enhance your product listings and attract more buyers:

  1. Use high-quality images: Include clear and attractive photos of your items to grab the attention of potential customers.
  2. Write detailed descriptions: Provide accurate and comprehensive descriptions that highlight the key features and benefits of your products.
  3. Utilize keywords: Incorporate relevant keywords in your titles and descriptions to improve the chances of your listings appearing in search results.
  4. Categorize correctly: Select the appropriate category for your items to ensure they appear in the right sections within Facebook Marketplace.
  5. Offer competitive prices: Research similar products on the marketplace and set competitive prices for your items.
  6. Be responsive: Promptly respond to inquiries from interested buyers to show reliability and increase trust.
  7. Utilize social proof: Encourage satisfied customers to leave positive reviews on your listings, which can help build credibility with potential buyers.


Selling on Facebook Marketplace can be a cost-effective way to make money. While there are fees involved, such as selling fees and shipping fees, they are relatively low compared to other platforms.

By utilizing tips like listing items effectively and negotiating well, sellers can maximize their profits while reducing costs. It’s important to calculate your profits and consider any applicable taxes or additional expenses.

Overall, with careful planning and strategy, selling on Facebook Marketplace can be a profitable venture without breaking the bank.