How Much Does Facebook Pay For Views

Are you seeking to monetize your video content on Facebook but unsure of what it may earn? Here’s an interesting fact: Facebook pays between $1 and $1.5 per 1,000 views your videos receive.

This blog post aims to shed light on how much Facebook pays for views, what influences this payment, and tips to maximize your earnings. Intrigued? Let’s delve in!

Key Takeaways

  • Facebook pays between $1 and $1.5 for every 1,000 video views on their platform.
  • The payment for video views depends on factors such as ad engagement, content quality, and audience targeting.
  • On average, content creators can expect to earn around $10 to $30 for every 1,000 views on Facebook.
  • Factors like video length, likes/comments/shares, adherence to Facebook’s rules, and user reaction to ads impact the payment for video views.

Overview of Facebook Video Views

Facebook Video Views can be classified into two types: organic views and paid views. Organic video views refer to the number of times a video is watched by users without any promotional efforts or paid advertising.

On the other hand, paid video views occur when videos are promoted through Facebook ads to reach a wider audience. The payment for video views on Facebook depends on various factors such as ad engagement, content quality, and audience targeting.

Types of video views on Facebook

Facebook shows videos in many ways. This list tells about them:

  1. Facebook Watch: This is a place where people can watch lots of videos. It helps share videos wider.
  2. Feed: Here, users get to see video posts made by their friends or pages they follow.
  3. In-Feed Recommendations: These videos are suggested based on a user’s likes and interests.
  4. In-stream: These are short ads that show up during another video.
  5. Page Insights Posts Tab: Users use this tool to track how their videos do and how viewers engage with them.

Factors affecting payment for video views on Facebook

Facebook pays for video views based on several factors. Here are some of the key ones:

  1. Video length impacts the pay. Longer videos make more money if people watch them till the end.
  2. The amount of likes, shares, and comments a video gets is also important.
  3. If a video meets Facebook’s rules for making money, it will earn more.
  4. How users react to ads in the video also affects payment.
  5. Facebook pays more for views from ads than regular video views.
  6. Videos that show up often in people’s feeds earn more money.
  7. The type of content in the video plays a part too.

Understanding Cost per View (CPV) on Facebook

Calculating the cost per view on Facebook involves dividing the total amount spent on ads by the number of views, providing advertisers with an average cost that helps determine their advertising budget.

Calculation of cost per view on Facebook

Figuring out the cost per view on Facebook is simple. Here’s how to do it:

  1. Start with the total cost of your ad campaign.
  2. Next, count up all the times people watched your video.
  3. Divide the total cost by the number of views.
  4. This gives you the cost per view.

Average cost per view of Facebook ads

The average cost per view of Facebook ads varies depending on several factors. However, some common rates can be extrapolated from the available statistics.

Facebook Ad Metrics Average Cost
Cost Per Click (CPC) – 2021 $1.01
Cost Per Click (CPC) – Across all industries $1.72
Cost Per Thousand Views (CPM) – 2023 prediction $8.77
Average Cost Per Click (CPC) $0.44
Average Cost Per Thousand Views (CPM) $14.40

These figures represent averages and actual costs may vary based on ad quality, targeting, and other factors. As an advertiser, it’s crucial to keep these numbers in mind while planning and budgeting for your Facebook ad campaigns.

Specifics on How Facebook Reels Pay Per View

Facebook Reels is a feature on Facebook that allows users to create and share short videos. When it comes to payment for views on Facebook Reels, there are some specific details to keep in mind.

Unlike YouTube, where creators can earn direct money from their content, Facebook does not offer direct monetary compensation for Reels.

Instead, Facebook has a program called the Reels Play bonus program. Eligible creators have the opportunity to earn up to $35,000 per month based on the number of views their Reels receive.

However, it’s important to note that these payments are received monthly once a minimum balance of $25 is earned.

In terms of the actual pay per view rate for Facebook Reels, it tends to be lower compared to what TikTok creators earn. While TikTok creators report earning around $2 to $4 per 1,000 views, Facebook pays approximately $0.01 to $0.02 per view for Reels content.

This means that if you get 1,000 views on your Facebook Reel video, you can expect to earn about $20 at most.

Overall, while monetizing your videos on social media platforms like Facebook can be an opportunity for earnings potential as a content creator or influencer,

it’s essential understanding how each platform compensates its users and adjusting expectations accordingly in order make informed decisions when creating content and evaluating which platforms align with one’s goals and objectives in sharing video content with online audiences.

How Facebook Pays for Video Views

Facebook pays for video views through a specified payment method and compensation structure.

Payment method

Facebook offers various payment methods for content creators to receive their earnings from video views. Through the Creator Studio, creators can set up and edit their payout methods easily.

The available payment methods include PayPal and direct deposit. Content creators have the flexibility to choose the option that suits them best. Once they reach the minimum payout threshold, they can initiate payments and receive their earnings through their preferred method.

This ensures a convenient and efficient process for content creators to access their monetization revenue from Facebook video views.

Compensation structure

Facebook has a compensation structure for content creators who earn money through video views. Here are some important facts about the compensation structure on Facebook:

  • Content creators can earn between $8.75 to $10 per 1,000 views on Facebook.
  • On average, Facebook pays around $0.01 to $0.03 per view to content creators.
  • This means that for every 1,000 views, content creators can earn approximately $10 to $30.
  • Facebook also offers a Performance bonus program for content creators.
  • The Performance bonus program allows creators to earn additional money based on interactions such as views and reactions.
  • However, the Performance bonus program is invitation – only and not everyone may qualify for it.
  • For more information on how to receive payments and monetization tips, publishers and creators can refer to Facebook’s Business Help center.

Factors Influencing Payment for Video Views on Facebook

Video content quality, ad engagement, and audience targeting are key factors influencing the payment for video views on Facebook.

Video content quality

The quality of your videos on Facebook matters when it comes to getting paid for views. Facebook really values videos that are original, authentic, and high-quality. If you create great content that attracts a lot of viewers, Facebook may compensate you for your hard work.

So it’s important to focus on creating engaging videos that grab people’s attention and keep them watching. The better your videos perform in terms of user engagement and video metrics, the more likely you are to get paid by Facebook.

Ad engagement

Ad engagement plays a significant role in determining payment for video views on Facebook. When users actively interact with ads, such as liking, sharing, or commenting, it indicates that the content is engaging and resonates with the audience.

This information is valuable to advertisers and affects how much they are willing to pay for those ad placements. Facebook’s algorithm considers factors like ad engagement to determine what people want to watch on the platform, which influences ad pricing and compensation for video views.

The more engaging an ad is, the higher its chances of getting paid more by advertisers. Instagram ads tend to have higher engagement rates compared to Facebook ads, making them a more cost-effective option for businesses looking to advertise on social media platforms.

Audience targeting

When it comes to audience targeting on Facebook, the size of the audience can affect how much it costs to reach them. Smaller target audiences tend to cost more because they are more specific and may be harder to reach.

On the other hand, broader target audiences have lower costs for views because they are easier to reach with ads. Factors such as targeting, placement, and engagement also play a role in determining the cost of views on Facebook.

So, if you want to control your costs and get more bang for your buck on Facebook, it’s important to consider your audience targeting strategy carefully.


In conclusion, Facebook pays between $1 and $1.5 for every 1,000 video views. Content creators can expect to earn around $10 to $30 for every 1,000 views on average. However, the amount can vary depending on factors like the type of content and audience engagement.

So if you’re thinking about monetizing your videos on Facebook, keep these payment rates in mind!