How To Create A Series On Instagram

Creating a series on Instagram can be an effective way to engage your audience and share your brand’s story. Follow these steps to create your own series on Instagram’s IGTV.

To create a series on IGTV, simply follow these straightforward steps:

  1. Go to your Instagram profile page and tap the “+” button in the top right.
  2. Select “IGTV Video” and choose a video from your library to upload.
  3. Scroll to pick a cover image and title your video with a description.
  4. Tap “Add to Series” and then “Create Your First Series” to give your series a title and description.
  5. Your series title and episode number will appear under “Add to Series.”
  6. Tap “Post to IGTV” to publish your new series on your profile page.

IGTV is Instagram’s long-form video platform that allows users to upload longer videos compared to Instagram stories. It can be a great marketing tool for brands and influencers to create series and engage with their audience. Some benefits of using IGTV series include the ability to explain product features, create tutorials, and build a loyal fanbase.

When creating an IGTV series, you can record a video in the 9:16 or 4:5 aspect ratio and edit it as desired. Open your Instagram app and click on the “+” button to upload the video as an IGTV. Create a new IGTV series by providing a name and description, and then add the video to the series. Fill in the title, description, and caption for the video, and add a custom cover photo if desired. Finally, post the video and promote your series on your Stories to let your audience know about new episodes.

Some popular IGTV series examples include Natgeo’s nature series, Lelepons’ life series, Chiara’s Life series, BBC news breakdown series, and SoYummy’s recipes series.

To edit your IGTV videos, you can use video editing tools like iMyFone Filme, which allows you to crop, rotate, add filters, text, subtitles, and smooth transitions to your videos before uploading them to IGTV.

Overall, creating a series on Instagram’s IGTV platform can be a great way to showcase your content and engage with your audience. Take advantage of the features and opportunities IGTV offers to create compelling and meaningful series that resonate with your viewers.

Benefits of Using IGTV Series for Brands and Influencers

IGTV series provides brands and influencers with an opportunity to leverage longer-form video content to engage their audience on Instagram. By creating a series, you can take advantage of various benefits to enhance your brand’s presence and connect with your target audience.

One of the key advantages of using IGTV series is the ability to explain product features in detail. With longer video content, brands can showcase their products and highlight their unique selling points. This allows viewers to gain a deeper understanding of the product and its benefits, ultimately increasing brand engagement and driving sales.

Moreover, IGTV series are an effective way to create tutorials and share educational content. Brands and influencers can use this platform to provide step-by-step guides, how-to videos, and demonstrations. By offering valuable knowledge and insights, you can position yourself as an expert in your industry and establish trust with your audience.

In addition to educating your audience, IGTV series also offer the opportunity to build a loyal fanbase. By consistently uploading new episodes, you can create anticipation and keep your viewers coming back for more. This builds a sense of community and loyalty around your brand, increasing the likelihood of repeat engagement and promoting word-of-mouth referrals.

To maximize the impact of your IGTV series, consider promoting your content on other channels, such as Instagram Stories. By teasing upcoming episodes and sharing snippets of your series, you can generate excitement and attract a larger audience. Additionally, don’t forget to engage with your viewers by responding to comments and incorporating their feedback into future episodes.

In conclusion, IGTV series provides a valuable platform for brands and influencers to showcase their content and engage with their audience. By creating compelling and meaningful series, you can establish yourself as a thought leader, drive brand engagement, and foster a loyal community of followers. Take advantage of the features and opportunities IGTV offers to captivate your viewers and elevate your brand on Instagram.