9 Best Ways To Add Link To Instagram Post

Instagram is one of the fastest-growing social media platforms. Even though several new features have come up, Instagram does not provide the feature of adding inks to stories and posts. 

Even though it is not possible to directly copy-paste the link either to the story or the post, there are several other ways to fix this issue. Since the hyperlink cannot be added to the Instagram post, one of the easiest ways to add a link to the Instagram post is by using third-party websites or applications. 

add link to instagram post

Some other ways to add link to Instagram post are through a bio or adding a URL that is not clickable either. Apart from this, there are other several other solutions wherein you will either have to pay for the ads or manually copy the link that is added to the post. 

Benefits of adding a link to an Instagram post

Most of the time, when users add a link to an Instagram post or story, you allow your followers to follow a link or get to the desired website or link.

One of the main reasons why Instagram allows users to add links is because it gives more opportunities for them to promote their business or share something they like. 

With the new feature, Instagram has allowed users below 10000 followers to share links directly on their stories. Small businesses and other companies can promote their services or products by sharing links to either purchase or visit their website. 

Adding links can also allow users to share their other profiles across several platforms. This is one of the main benefits of adding links to Instagram posts.

Instagram has curated this feature mainly to help its users to share their likes and interests. Moreover, this is also one of the most integral features of adding links for several businesses and companies.

Ways to Add link to Instagram post

  1. Add a link on Instagram Bio
  2. Instagram Stories Links
  3. Promote Paid Instagram Links 
  4. Add a link on Instagram Direct Messages
  5. Links on your IGTV Video Description
  6. Add a link to your Instagram Profile
  7. Landing Page
  8. Instagram Account Mirroring
  9. Add Short Link through Link Services

1. Add a link on Instagram Bio

One of the most simple ways of adding a link on Instagram is through a bio. Most of the time, you might see people mentioning “link in bio”, for more details. One of the main reasons why this is very common is that adding a link to your Instagram bio is much easier than any other method. 

If you have added a link to your Instagram bio, other users can easily visit your profile and click on the link. That particular URL will directly lead them to the website. This link or URL can lead to any page that you’d like. 

One of the easiest ways to add a link on your Instagram is through the following steps

  • Launch Instagram if you are using your phone. 
  • Go to your profile page. 
  • Click on Edit Profile which is right under your display picture. 
Instagram link in bio
  • You will see several categories after you click on Edit Profile. 
  • You will be able to see an option named “Website”
Instagram link in bio
  • You can paste the link into the empty field next to “Website”.

After you paste the desired link you can click on Done which is at the top right corner of the page. You will again be directed to your profile page, where you will be able to see the link right beneath your bio. 

Even though this method is one of the easiest and most simple ways of adding a link to your Instagram, it does have some limitations. One of the most integral ones is that you can only add one link. 

Hence, if you would want the users to visit one page or website, then this method will perfectly work for you. However, if there are several links that you would want to add, you might want to try some other methods mentioned below. 

However, if this method seems relatively easy for you and you only want to add one link, then you can stick to this. Every time someone visits your profile, they can easily click on the link in your bio, leading them to the desired page or website. 

2. Links on your Instagram Story

There are quite a few ways to add links to your Instagram story. Since most people who are following you might come across your story before they get to check your profile, this is a great method to include the link in the story itself. 

This method is deemed easier and more accessible for most users, mainly because they can visit the desired link through the story itself. There is no need for the users to visit the profile and then click on the link given in the bio. 

Some ways you can add links to your Instagram story could be through link stickers, ads, or support stickers. 

Adding a link sticker is one of the newest and best features that Instagram has added in a while. Initially, this feature was available only for users with more than 10,000 followers. They could add a link to their stories through the “Swipe Up” option. 

This new feature allows all the users to add this link sticker to their stories. You can follow these steps if you want to try this feature to add links to your story. 

  • Launch the Instagram application. 
  • Tap on your profile picture to add a story. 
  • You can either take a picture or add the same from your gallery. 
Instagram post links
  • After you do this, you will have to click on your Sticker icon. 
  • You can look for the Link Sticker from the menu. 
  • Once you click on that sticker, you can also either add or paste the sticker. 
  • Click on Done and place it where you want in the story. 

You can also add other features, like changing the sticker’s color and so on. If you want, you can add more stickers or effects based on your choice to your story. 

After you are done, you can post the story, and people will be able to visit the desired website or link only by clicking on the link directly from your story. 

This is much easier and more convenient for the users, as they do not have to visit your profile to check a certain website. This sticker link will help your viewers directly engage with the story and the link you have added.

Apart from this method, you can also try Story ads. This method is relatively more complex and requires the users to pay for it. So if you do not want to pay to add links to your story, the previous method is the most suitable. 

Most of the time, Instagram story ads are integral for marketing teams, especially if the business or company wants to promote its product or service. The objective of the ad should also align with the marketing goal. 

To launch Stories ads, you must use the Ads Manager and also go through the guidelines put forward by Instagram. 

Another way of adding stickers to your story is through Support stickers. This method is more suitable for small businesses that have become more prominent on Instagram. Business accounts or other accounts can add stickers that help the users visit the page wherein they can order a product or even donate. 

There are several types of stickers that help users provide links. Some of them include donating, Gift cards, or Order food. Hence, if the creator or other businesses want their users to visit a page with a specific purpose directly, these support stickers greatly help them. 

3. Promote Paid Links

This method is similar to the one mentioned above, wherein you will have to make payments to add links either to your Instagram post or story. This is generally very useful for business profiles since it is easier for users to see stories and posts and navigate to the links mentioned. 

Moreover, there are chances that users who do not follow your account will also come across those posts. That option will allow you to reach the target audience even if you are not following them. 

While promoting paid links, you also do not have to copy-paste the link or add shorter URLs. Sharing the actual hyperlink is easier if it is a promoted paid link.  Moreover, while sharing the link, you can post the caption along with the link. 

Before you add a link to your story or post, you will have to ensure that the link and the post are related to each other. If you have been promoting your brand or content through the post and design the post accordingly. 

Most of the links add options like Learn More at the bottom of the post while you are also sharing the link. 

4. Add a link on Instagram Direct Messages

Adding a link on Instagram direct messages is also one of the methods that most brands or businesses are unaware of. You need to monitor the brands and other businesses. 

You can react to the user’s story, especially by reacting to it. Direct messages can be used to promote the brand or the business. Since those messages are also more private, the communication can be more personal. 

If you want to set a fixed message, you can send your new followers. You can customize those replies by going to the settings. You can follow these steps if you would want to do the same. 

  • You can visit Settings and then Business. 
  • You can write a message and then also choose the keyword. 
  • You can add the link and the message you want to send to other users. 

You can share those links through those replies and messages as well. This will automatically lead the users to a new link or another website. It is a great method for users to visit the website or the links. 

5. Links on Your IGTV Description

With the introduction of IGTVs, traffic has risen significantly concerning the accounts or what people share. Since IGTVs are more popular, you can add certain links to the same description. 

Users will have to go through the description right below the title. Even though they will have to go through the description and expand on the same if there is a link mentioned there. 

You will have to make sure that it is mentioned on your IGTV that there is a link in the description. This will help the users directly visit the website or the link. These IGTVs are accessible to all users so adding links might not be difficult per se. 

Since this is a much easier way to make the users visit the link. If you make videos quite often, adding the link might be helpful for you to reach more audiences. 

6. Add a link to your Instagram Profile

There is another way of adding links and covering a greater audience. You can share the link by adding the same to your Instagram profile. This option of Instagram action is next to the Instagram profile. 

This option is next to the Contact and Message tab as well. However, you will have to note here that this option of adding a link to the Instagram profile is only available for Business Profiles. 

You can find several features or options under this Instagram action. Some options include Order food, Donate, Call, Buy tickets, Call, Directions, Reserve and many more. 

Users will immediately be directed to the desired link, and they will be taken to the third-party application as well. With this feature’s help, you can add the link and direct it to the users whenever you want. 

7. Landing Page

If you want to add a link or let the users be directed to a certain page, you can create a landing page that allows you to add several links. This method allows you to add multiple links. 

When you add a link to your bio, several ads can be added by creating a landing page. These landing pages provide several features that allow you to personalize the page and add other thumbnails. 

Some of the websites that are popular landing pages include Linktree and Campsite. These services allow you to personalize the link and add it to your Instagram profile. You can add the link to your Instagram post or the bio. 

You can add a picture and a theme or bio if you like. This works best, especially if you have a proper brand. You can curate a proper theme or add thumbnails to help users select other links. 

Even though most of these landing pages have paid versions, you can also use the free version, which is enough to add more than one link to these pages. If you need to add more links, this is one of the easiest ways to create a landing page. 

8. Instagram Account Mirroring

Besides the landing page, Instagram account mirroring is also a great option for adding links. This method generally means you can curate the account the same way as your Instagram. 

One of the most popular services is Metricool. Several ways or features allow you to associate several links to all your Instagram posts as well. However, you will have to keep in mind that while you are going through with this method of Instagram account mirroring, it has to be a paid version. 

To specifically use this feature, you will have to connect it to your Instagram account. You can follow these steps while trying to use Metricool, and mirror the account. 

  • Go to the page, sign in to your Instagram profile, and link it. 
  • After you link the Instagram profile, you must click on the hyperlink button. 
  • After adding this link to the Metricool URL, you can add it to your Instagram bio. 

By default, Metricool will show only recent images that you have posted on your Instagram profile. You can also delete certain images from this profile by dragging them to the trash can icon. 

Once complete, your Instagram account will be mirrored through this service. Moreover, the final proceeding will look exactly like your Instagram profile. However, once you add this link to your Instagram bio, the users will be directed to this page. 

The users can see the mirrored profile and click on the posts. You can also add several other links within those posts if you like. 

9. Add a short link to link services

While you post captions or add links to your captions, you will not be able to include links that cannot be clicked. However, you will still be able to reach your audience if you add hashtags and other links. 

Another way of adding a clickable link is by shortening the link to make it easier for you to copy and paste it. You can also customize the link based on your brand and your content. 

Moreover, shortening the link requires much more effort by the users, so this method would work best if you have a top post or story. Several services or other third-party applications allow you to shorten the links. 

Some of the shortening services include Bitly, which is one of the most popular services. Apart from this method, you can also use the landing service so that it is easy for you to add multiple links as well. 


There might be times when you would want to add a link to your Instagram profile for your followers to check. If you want to link to a desired website or page, you can do so easily by adding it to your story or bio. 

These are some of the easiest ways to add a link to your Instagram account. However, the problem may arise when you want to add multiple links. You will not be able to add a link to your Instagram posts, so you can add several links by creating a landing page or other shorter links. 

Knowing how you can share links on Instagram is very integral. Some of the ways we can share those links are through Direct Messages, IGTV, stories, bio, and many more. Everyone can use a majority of the methods mentioned above. Users need not have several followers to add links to their posts, stories, or bio.